The Crystal Gauntlet

 

Sun Air Jets Hosts Lexus for the Filming of Their Ad Campaign The Crystal Gauntlet

Any high performance car can sparkle on a racetrack. But what about in a room full of expensive crystal? Lexus high performance vehicles are leaving a mark without shattering a thing – besides your expectations. “The Crystal Gauntlet,” a new video released today, features the powerful GS F, RC F and LC 500 doing stunts in a china shop full of Baccarat crystal.

Luckily for Lexus, the precision of the vehicles and drift world champion Rhys Millen left dozens of genuine Baccarat crystal pieces intact. Holding your breath watching the video? Us too – all of the stunts performed by the drivers are 100% real. Amazingly, no crystal was harmed in the making of the spot, created by agency Team One.

CREATIVE CREDITS:
Agency: Team One
Chris Graves – Chief Creative Officer
Jason Stinsmuehlen – Group Creative Director
Jesse Blatz – Creative Director
Matt Lanzdorf – Creative Director
Ryan Davis – Art Director
Jason Whitehead – Copywriter
Sam Walsh – Executive Producer
Sascha Peuckert – Producer
Joel Dons – Group Account Director
Trina Sethi – Management Supervisor
Lindsay Segal – Account Executive
David Peake – Director of Business Affairs
Corey McKinney – Manager, Product Insights
Melanie Lee – Senior Project Manager
Neil Cleary – Music Supervisor
Editorial: TOM
Dan Bootzin – Editor
Gina Grosso – Senior Producer
VFX: TOM
James Bohn – Lead Flame Artist(Freelance)
Robert Johnston – Lead Motion Graphics Artist
Gina Grosso – Senior Producer
Production: Carnage
Richard De Aragues – Director
Neil Edson – Producer
Ben Hampshire – Executive Producer
David Procter – Director of Photography
Music:
Olly Anna, “Rebel Chick” (self-release, by arrangement with Secret Road Music Services, Inc.)